Advertisements
are meant to catch the reader’s attention and make them want to buy the
product. A well-displayed advertisement
should include all three appeals. Ethos, logos and pathos are important aspects
that need to be added into advertisements in order to complete it and have it
appeal to audiences. Gatorade advertisements are the perfect example of an ad
that includes ethos, logos and pathos.
Looking at this advertisement, the audience will first notice the picture of the girl hitting a baseball. The girl displays the pathos section of the ad because she is showing the audience that with Gatorade she is able to excel in sports and hit a baseball. When kids see this Gatorade advertisement they will make the connection that by drinking Gatorade they will perform better in sports. The logo at the top left corner of the advertisement is the ethos portion. This Gatorade logo is verifying that the people who displayed this advertisement are a well -known company. When people see the Gatorade logo they are aware of their products and company. The logos portion of the Gatorade advertisement is the writing that says, “When you choose Gatorade for your thirst quencher you are bound to SCORE”. This quote is promising the consumers of the product that by drinking Gatorade you are bound to perform well. The three products of Gatorade at the bottom of the advertisement is also categorized under logos, because it displays different types of products the company offers. This Gatorade advertisement is effective because it displays all three appeals correctly. By looking at this ad, many athletes will be persuaded that drinking Gatorade can help you excel in sports.
Looking at this advertisement, the audience will first notice the picture of the girl hitting a baseball. The girl displays the pathos section of the ad because she is showing the audience that with Gatorade she is able to excel in sports and hit a baseball. When kids see this Gatorade advertisement they will make the connection that by drinking Gatorade they will perform better in sports. The logo at the top left corner of the advertisement is the ethos portion. This Gatorade logo is verifying that the people who displayed this advertisement are a well -known company. When people see the Gatorade logo they are aware of their products and company. The logos portion of the Gatorade advertisement is the writing that says, “When you choose Gatorade for your thirst quencher you are bound to SCORE”. This quote is promising the consumers of the product that by drinking Gatorade you are bound to perform well. The three products of Gatorade at the bottom of the advertisement is also categorized under logos, because it displays different types of products the company offers. This Gatorade advertisement is effective because it displays all three appeals correctly. By looking at this ad, many athletes will be persuaded that drinking Gatorade can help you excel in sports.
Brittany, honey, I agree with your analysis. I once believed that drinking Gatorade can help me excel in sports because of these ads. It was pretty funny. Anyways, the way you explained the advertisement was entertaining and I like the easiness with which your post can be read. Your explanations are quite informative and useful. Spectacular job, Britt!
ReplyDeleteI like how you started your blog post by saying that advertisements want to get readers attention and to make them buy the product, which is true. I like the ad you picked and described. Your descriptions on the ad were precise and to the point. You ended your blog post on a true note that athletes do actually believe in Gatorade ads. Job well done!
ReplyDeleteHello Brittany. The advertisement you have chosen is perfect since it goes with your lifestyle because of how athletic and active you are. The way you've written your blog is also is neat, understandable, and correct. You have written an accurate ethos, logos, pathos that fits with the ad. Good job with the wording and the advertisement you have chosen.
ReplyDeleteTerrific job Brittany, your explanation was brilliant. It was wonderful how you were able to easily point out the ethos, logos, and pathos and also provide great reasons on how these three can affect people. I also loved the fact that you mentioned about how children are always the ones who buy this product because they want to excel in a sport.
ReplyDeleteBrittany you did an exceptional job at getting the reader to understand the points you were making. You were very clear and your blog flowed correctly. We almost drink Gatorade everyday and you successfully wrote exactly how they manipulate buyers into thinking that this drink increases their ability to play a sport. Awesome blog!
ReplyDeleteUnfortunately Brittany, I was unable to view your advertisement but based on your detailed description, it was not very hard to picture it in my mind as most Gatorade commercials do look quite alike. I also agree that Gatorade commercials are a well thought combination of ethos, logos, and pathos.
ReplyDeleteIt is nice how you described the way the Gatorade ad would appeal to kids and make them think it will help them with sports. Your review is well-written and detailed. It leads the reader step-by-step through the different appeals the ad uses. The wording is also straightforward and flows extremely smoothly.
ReplyDeleteWho knew a Gatorade ad could have had this much meaning behind it. Everything was perfectly organized and understanding what each of the part was, was made even simpler because of the way this post was put together. I especially like the opening paragraph; it prepared me for what this post was going to tell me about.
ReplyDelete